Little Red Book Online 2025 Edition. One of the biggest developments in chinese social media for tourism since the pandemic is the rise of xiaohongshu, aka little red book or red. Little red book is a social shopping app for users to not only explore products but most importantly share their opinions and recommendations when trying different products.

One of the biggest developments in chinese social media for tourism since the pandemic is the rise of xiaohongshu, aka little red book or red. Enter xiaohongshu (“little red book”), china’s most trusted social shopping platform.